survey of gender and social roles in children’s journals

children develop their vocabulary through media special book and journals and lrarn social roles and relationships. the way men’s and women’s social roles are presented in journals stories has a great significance. the present study aim is to identify and compare social roles and status of men and women in children’s stories in journals. in this paper, men and women are compared regarding personal characteristics, social class, type of recreation, political activities, decision- making, moralities, beauty sex etc. the second goal of the research is to investigate the effect of variables such as the author’s and illustrator’s gender and nationality on sex roles and illustrations. the statistical sample consist of 117 stories in “noamooz”, “doost” and “daneshamooz”. research method is descriptive, that is, studying journals story and content analysis is selected as research technique. the data were collected using a reverse questionnaire and hypotheses. this data is analysed and interpreted using spss and chi- square test. the result of the study shows there is a significant relationship between the writer’s sex and first role’s, religious sex, man’s political activities but there isn’t significant relationship between another research issues.